After I finalized the first photo essay called , I have moved to another stage to introduce Korean culture in English through Facebook in 2013. The reason I started to write English essays on Korean custom is that several overseas colleagues in the hotel industry brought up the question why I did not introduce an English photo essay book for foreigners to better understand Korean culture. After I received various suggestions on the next publication, I started to realize that there is no proper book explaining the latest in local culture including Korean life style.
When selecting a reading material for the hotel room guest, the concerned employee is always reluctant to hand an appropriate book which includes good pictures showing Korean life. As an hotelier for over 30 years, I have many chances to meet different types of people and business men from overseas. However, none of them was interested in or ever brought up Korean history. Instead of that, the traveler or the businessmen are more fascinated about the latest Korean fashion, life style, and favorite food and beverage restaurants in Seoul. I understand that in-flight magazines like Morning Calm Magazine from Korean Airlines provide these types of information with pictures. Even so, these magazines are only available in airlines’ cabins. In addition, while Korean hotel staff prepare their VIP room set up for government officials or group chairman from overseas, appropriate photo books in the guest rooms are not easy to find.